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Handling Customer Disconfirmations: A Model of the Service Provider’s Response Process (Fokus Dienstleistungsmarketing) (German Edition) PDF




: Handling Customer Disconfirmations: A Model of the Service Provider’s Response Process (Fokus Dienstleistungsmarketing) (German Edition)

ISBN : #3824463334 | Date : 2012-06-15

Description :

PDF-7ed88 | The service provider’s decision process is seen from an information processing perspective. Based on individual and social psychology the author develops hypotheses about what happens in the service provider’s mind within each process step…. Handling Customer Disconfirmations: A Model of the Service Provider’s Response Process (Fokus Dienstleistungsmarketing) (German Edition)


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Handling Customer Disconfirmations: A Model of the Service Provider’s Response Process (Fokus Dienstleistungsmarketing) (German Edition) by

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: Legends in Marketing: Shelby D. Hunt

ISBN : #8132105206 | Date : 2011-03-09

Description :

PDF-21319 | The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which … Legends in Marketing: Shelby D. Hunt


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by D. Sinha : India Reloaded: Inside India’s Resurgent Consumer Market

ISBN : #1137367091 | Date : 2015-06-26

Description :

PDF-9ff91 | Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, m… India Reloaded: Inside India’s Resurgent Consumer Market


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India Reloaded: Inside India’s Resurgent Consumer Market by by D. Sinha

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Present Yourself Using SlideShare Business PDF Caf90e446

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by Kit Seeborg : Present Yourself: Using SlideShare to Grow Your Business

ISBN : #1449342361 | Date : 2013-06-20

Description :

PDF-fc96e | With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience…. Present Yourself: Using SlideShare to Grow Your Business


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Present Yourself: Using SlideShare to Grow Your Business by by Kit Seeborg

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Semantic Issues in E-Commerce Systems: IFIP TC2 / WG2.6 Ninth Working Conference on Database Semantics April 25–28, 2001, Hong Kong (IFIP Advances in Information and Communication Technology) PDF




: Semantic Issues in E-Commerce Systems: IFIP TC2 / WG2.6 Ninth Working Conference on Database Semantics April 25–28, 2001, Hong Kong (IFIP Advances in Information and Communication Technology)

ISBN : #1402073518 | Date : 2002-12-31

Description :

PDF-88dc6 | Semantic Issues in e-Commerce Systems comprises the proceedings of the Ninth Working Conference on Database Semantics, which was sponsored by the International Federation for Information Processing (IFIP) and held in Hong Kong in April 2001. This volume will be essential for researchers and practitioners working in the areas of database management, information retrieval and data mining, and user i… Semantic Issues in E-Commerce Systems: IFIP TC2 / WG2.6 Ninth Working Conference on Database Semantics April 25–28, 2001, Hong Kong (IFIP Advances in Information and Communication Technology)


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Ingredient Branding Making Invisible Visible PDF 21a8f119d

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Ingredient Branding: Making the Invisible Visible PDF




by Philip Kotler : Ingredient Branding: Making the Invisible Visible

ISBN : #3642042139 | Date : 2010-07-21

Description :

PDF-c4a69 | An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine de… Ingredient Branding: Making the Invisible Visible


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Ingredient Branding: Making the Invisible Visible by by Philip Kotler

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Effective Client Management Professional Services PDF Fbef190b2

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Effective Client Management in Professional Services: How to Build Successful Client Relationships PDF




by Jack Berkovi : Effective Client Management in Professional Services: How to Build Successful Client Relationships

ISBN : #1409437892 | Date : 2014-12-17

Description :

PDF-fe70c | How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmar… Effective Client Management in Professional Services: How to Build Successful Client Relationships


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Membership Economy Transaction Recurring Business PDF 579379795

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Business Books) PDF




by Robbie Kellman Baxter : The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Business Books)

ISBN : #0071839321 | Date : 2015-03-17

Description :

PDF-f2abe | In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Wr… The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Business Books)


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Webs Influence Psychology Online Persuasion Ebook PDF Babe68fb4

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by Nathalie Nahai : Webs of Influence: The Psychology of Online Persuasion

ISBN : # | Date : 2012-12-14

Description :

PDF-aefac | As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.  At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the wo… Webs of Influence: The Psychology of Online Persuasion


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Webs of Influence: The Psychology of Online Persuasion by by Nathalie Nahai

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CATERPILLAR DOESNT KNOW PERSONAL ORGANIZATIONAL PDF C2010c510

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The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE PDF




by Kenneth Hey : The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE

ISBN : #0684834294 | Date : 1998-07-15

Description :

PDF-a8b00 | “The caterpillar doesn’t know that he’ll come out as a butterfly. All he knows is that he’s alone, it’s dark, and it’s a little scary.” — Mort Meyerson, Chairman, Perot SystemsThe caterpillar doesn’t know that it must transform itself to stay alive. This imperative, according to leading detection-change experts Kenneth Hey and Peter Moore, now confronts American corporations, political institutio… The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE


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The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE by by Kenneth Hey

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Mobile Commerce Application Development Lei PDF C4493af6b

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Mobile Commerce Application Development PDF




by Lei-da Chen : Mobile Commerce Application Development

ISBN : #1591408067 | Date : 2005-06

Description :

PDF-c644d | As wireless and mobile technologies become more and more prevalent, organizations are starting to invest in developing infrastructure and applications for mobile commerce. This book provides in-depth coverage of the various tools and techniques for developing wireless and mobile applications…. Mobile Commerce Application Development


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Mobile Commerce Application Development by by Lei-da Chen

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Customer IMPACT Agenda Customers Perspective PDF 5c74f4086

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Customer IMPACT Agenda: Doing Business from the Customer’s Perspective PDF




by Phil Winters : Customer IMPACT Agenda: Doing Business from the Customer’s Perspective

ISBN : #0990466701 | Date : 2014-08-15

Description :

PDF-c1d47 | For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve this, it’s important to understand the entire customer experience long before they may be in touch with your organization. Effectively: seeing your own organization from the viewpoint of your… Customer IMPACT Agenda: Doing Business from the Customer’s Perspective


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Customer IMPACT Agenda: Doing Business from the Customer’s Perspective by by Phil Winters

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Business Business Marketing Im Profifu9Fball German PDF C3d7a2c7e

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: Business-to-Business-Marketing im Profifußball (German Edition)

ISBN : #3322816508 | Date : 2012-03-19

Description :

PDF-90635 | Autoren aus Wissenschaft und Praxis stellen in diesem Buch die Grundlagen und Besonderheiten des Business-to-Business-Marketing für Profifußballvereine umfassend und verständlich dar…. Business-to-Business-Marketing im Profifußball (German Edition)


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by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

Description :

PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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[Pub.35OWA] Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight PDF | by Claire Brooks


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Federal Government Visions for Advanced Networking and Digital Data (Government Procedures and Operations – Media and Communications-Technologies, Policies and Challenges) PDF




by Daniel M. Torres : Federal Government Visions for Advanced Networking and Digital Data (Government Procedures and Operations – Media and Communications-Technologies, Policies and Challenges)

ISBN : #1612095585 | Date : 2011-06-01

Description :

PDF-509d8 | The Internet’s phenomenal growth and elasticity have exceeded all expectations. At the same time, we have become captive to the limitations and vulnerabilities of the current generation of networking technologies. This book provides an overview of the federal government’s vision for advanced networking and digital data and examines the research and development currently underway to create the next… Federal Government Visions for Advanced Networking and Digital Data (Government Procedures and Operations – Media and Communications-Technologies, Policies and Challenges)


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